A music agency serves as a representative and advocate for artists in the music industry. These agencies work on behalf of artists to secure various opportunities such as live performances, recording contracts, publishing deals, and licensing agreements. They provide a range of services that include artist management, marketing, publicity, and touring support. Music agencies use their networks and industry expertise to negotiate favorable deals for their clients and help them achieve their goals. By working with a music agency, artists can focus on their creative endeavors while having a dedicated team to handle the business side of their career.