Music management plays a crucial role in the career of an artist. They act as a representative and advocate for the artist, helping to navigate the complexities of the music industry and making strategic decisions on behalf of their clients. Music managers work to develop the artist's brand, image, and career strategy, while also handling day-to-day tasks such as booking shows, negotiating contracts, and coordinating with other industry professionals. They also provide emotional and professional support to the artist, acting as a sounding board for ideas and concerns. In essence, music management enables the artist to focus on their craft by handling the business side of their career.