Novateur was founded by Dyana Kass, whose extensive background in marketing, brand strategy, artist development and a general love of all things pop culture was cultivated while working for major and independent labels. Always maintaining an eclectic roster, Dyana has worked across a diverse range of artists including Lady Gaga, U2, M.I.A., N.E.R.D, Carly Rae Jepsen, Gwen Stefani, No Doubt, Tricky, Wolfmother, Loretta Lynn, Skylar Grey, Rufus Wainwright, The All-American Rejects, Robyn and many others. Novateur was started to bring innovation and a forward-thinking voice to talent management, marketing, creative strategy and brand consulting. Every project has a unique language: our goal at Novateur is to help discover and nurture talent and brand propositions collaboratively in a hands-on, inspired environment to build lasting careers and campaigns that matter.