"THAT Mag (formerly known as Origivation) is an online magazine dedicated to staying on the cutting edge of music, both locally and nationally. In its quest to showcase the best and most talented of acts, the Philadelphia-based publication has featured buzzworthy national outfits like Imagine Dragons, The Lumineers, Neon Trees, Flogging Molly, Rusted Root, Lenka, Rise Against, Blondie, and more, alongside those special hometown artists like Good Old War, Kid Felix and The Districts that make The City of Brotherly Love so colorful and rich. With deep admiration and appreciation for music and a commitment to musical diversity, THAT Mag is an essential part of the music media diet."