"When The Sun Hits is a shoegaze & dreampop blog co-founded in 2010 by close friends & feedback enthusiasts Amber Crain & Danny Lackey. Though Danny sadly passed away in January of 2013, Amber continues to run WTSH, still dedicated to their original vision of exposing new & underground artists of these genres to the world. Alongside Amber, acting as Senior Editor, Dan Joy now serves as Assistant Editor of WTSH. Joshua Lytle is Lead Writer/Contributor."