A music PR company, and their publicists, help artists and musicians generate press coverage, media attention, and exposure for their music and brand. They work to create and execute effective public relations campaigns to promote the artist, their music, and any upcoming projects or events. This includes outreach to various media outlets such as music blogs, magazines, newspapers, radio stations, and podcasts to secure interviews, features, and reviews. They also manage the artist's social media accounts and online presence, helping to build a strong and engaged fanbase. The goal of a music PR company is to increase visibility, awareness, and ultimately, success for the artist.