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One year ago today,Rhymesayers recording artist, the highly respected wordsmith  Brother Ali released the incredible Secrets andamp; Escapes album, produced entirely by Evidence. To celebrate the date, Brother Ali is hitting us with a brand new video for "Greatest That Never Lived" directed by Jason Goldwatch. The video, much like the writing process of the album, is defiant, filled with strong cuts, high contrast, and pulls the viewer into a stream of consciousness that is both intentional, yet free-flowing. Check out the video to see who made a special appearance in the Cali-based film.

Both designs by the multi-talented Jason Goldwatch. Brother Ali can be seen wearing the screen-printed “LIFE” design in the music video, while the “GTNL” design is a direct-to-garment print of a photo taken on set while Brother Ali was wearing the “LIFE” design. So meta!

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View the new Brother Ali Merch collection here.

Brother Ali is a highly respected Hip Hop artist, speaker and community leader from Minneapolis, MN. His two-decade resume includes eight critically acclaimed albums, mentorships with iconic Hip Hop legends Chuck D and Rakim, and performances on late night talk shows with Jimmy Fallon and Conan O’Brien.

His provocative and uplifting brand of Hip Hop has earned him coveted press features like Rolling Stone’s 40th anniversary edition and Source Magazine’s legendary “Hip Hop Quotables”, while his outspoken social justice message has landed him on government watch lists. He’s also lectured at universities from Princeton to Stanford and delivered the keynote address at the Nobel Peace Prize Forum.

When he’s not rocking the mic at Coachella, or being arrested for civil disobedience in support of marginalized communities, Brother Ali travels the world learning and teaching Islamic Spirituality under some of today’s renown Muslim leaders. In addition to leading worship services and classes across the country, he co-founded The Gemali Project, an organization that helps Muslim converts and spiritual seekers access the beauty of the Islamic tradition.

Brother Ali’s latest release, Secrets andamp; Escapes, surprised fans when it was released without warning in November 2019. Evidence from Dilated Peoples provided the beats, delivering a dusty, downtempo, lo-fi soundscape for Ali to revisit his basement roots. Pharoahe Monch, Talib Kweli and CS Armstrong also bless the special unannounced project with their own genius.