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Republic Records / Universal Music Group Nashville recording artist Bryce Leatherwood is starting the new year with new music: the neotraditional, line dance ready “Neon Does,” out now.

“Y’all I am so excited to share my song ‘Neon Does,’” shares Leatherwood. “This is the first song I’ve written to be released to the public and I am amped up to hear what y’all think! God bless country music and let the neon do what the neon does.”

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Written by Leatherwood along with Matt McKinney and Alex Maxwell and produced by Will Bundy, the track finds the Woodstock, Georgia native waxing poetic about the intoxicating effects of neon lights on the dance floor. It’s the first taste of new music to come in 2024, as the rising star hits the studio with Bundy to begin recording his debut full-length project.

On the inspiration for the song, Leatherwood recalls, “The write happened pretty quickly. I was wanting to write something fun and upbeat that people would love to dance to. Someone threw out the line ‘Neon Does’ and it immediately sparked thoughts of Brooks and Dunn’s ‘Neon Moon’ and Chris Young’s ‘Neon.’ Once that idea was shared, the song just came out…I think we had it written in less than 90 minutes!”

A Georgia Southern University alum, Leatherwood began honing his craft in college, playing local venues and fostering his country music repertoire. At Georgia Southern, he formed his band in late 2021 and began playing all around the Southeast.

After graduating college, he competed on the NBC hit television show The Voice and was crowned the Season 22 winner in December of 2022. Following his success on The Voice, Leatherwood began pursuing a full-time music career, signing with Republic Records and Universal Music Group Nashville in October 2023.

Leatherwood is currently recording and will be releasing new music throughout 2024. For the latest news and upcoming tour dates, visit bryceleatherwood.com and follow along on Facebook, Instagram, X and TikTok.