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Color Star Technology Co., Ltd., a company engaged in the businesses of providing online and offline paid knowledge services for the media, entertainment and culture industries globally, announced today that it will kick off its "Color World"-branded Music Festival Series (the "Series") in mainland China with the first of the Series to be announced in coming weeks.

The Company also announced that it will offer exclusive benefits for its over 600,000 registered "Color World" users, including discount pricing for festival tickets and other peripheral products, voting for their favorite musicians with the biggest vote-getters to be invited to perform at the festivals, chances to be selected to meet festival performers backstage, and discounts and coupons for shopping at the Company's online store which is scheduled to debut on October 25, 2020.

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Luke Lu, Chairman and Chief Executive Officer of Color Star, commented, "To organize or co-organize up to 30 music festivals with different genres over the next five years is one of the high-priority strategic initiatives for the Company. With the recovery of the China economy in full swing after the COVID-19 pandemic, the demand for music festivals and concerts is strong and likely to continue in our view, making China as the first stop of the Series a logical choice for us. Our China team is currently working intensively on the first festival and we look forward to updating our fans, followers and users on the progress in coming weeks."