Music Festivals category interest

Filling the void in the music festival space that matches the passions and listening habits of Hispanics, the new Sabor+Ritmo Festival will offer an elevated cross-genre and cross-cultural music, food and wine experience on September 9, 2023 at Silverado Resort and Spa in Napa, CA. Sabor+Ritmo will create the ultimate cultural experience in the picturesque haven for world-class cuisine and wines, paired with Latin music to celebrate the rich Hispanic cultures and traditions.

"Visit Napa Valley is proud to be the presenting sponsor of the inaugural Sabor+Ritmo Festival," said Linsey Gallagher, President/CEO of Visit Napa Valley. "As the destination marketing organization serving the entire Napa Valley, we recognize that music is a natural addition to our world class wine region and our arts and culture scene - music and wine are a perfect pairing. And, with the broad and diverse musical performances that the Napa Valley attracts, we are excited to celebrate Hispanic culture with the Sabor+Ritmo Festival, and continue to inspire both our residents and our visitors, while offering yet one more wonderful reason to explore the Napa Valley."

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The one-day Sabor+Ritmo Festival brings global acts that include GRAMMY^® and Latin GRAMMY^®-nominees and winners representing diverse music genres, paired with some of the best food, wines, and spirits. The festival lineup features a slate of headliners that includes: Ángela Aguilar, Manuel Turizo, La Adictiva, Mariachi Vargas de Tecalitlán and more. Tickets start at $349 and will go on sale at 12 p.m. PDT on June 29, 2023, at SaborRitmoFestival.com.

"I'm excited to create a game-changing festival that will demonstrate how música y cultura Latina deserve to be celebrated with a luxury experience," said Julissa Marcencia, Co-Founder/Chief Visionary Officer of Sabor+Ritmo. "With the vision to evolve into a weekend-long festival, this year we bring an A-list lineup for one full day of stellar performances mixed with a soundscape of discovery from exciting up-and-coming artists."

With an economic output of $2.8 trillion, Latinos are a prominent consumer base and a growing source of economic activity. Today, U.S. Hispanics are predominantly bilingual and bicultural, with shared values of food, family, and music as the connective thread.