Whats Up category interest

Global pop duo Static andamp; Ben El have released their new single, "Shake Ya Boom Boom," in collaboration with Black Eyed Peas. The track includes a new and innovative video experience in a vertical/smart-phone format that features Black Eyed Peas' will.i.am, taboo, and apl.de.app. This latest single follows the recent success of their early 2020 release "Further Up (Na, Na, Na, Na, Na)/Subelo" and the July 2020 drop of "Milli" featuring triple-platinum Brooklyn rapper FLIPP DINERO.

"Shake Ya Boom Boom" features a combination of singing and rapping by Static andamp; Ben El and will.i.am, with a synergy of classic club beats and energetic up-tempo sounds. The music video was shot in a vertical/smart-phone style with TikTok, YouTube, and Boomerang Instagram clips of Static andamp; Ben El, members of Black Eyed Peas, and several Social Media influencers grooving to the beat and lip-syncing the catchy chorus, "Don't need words when you move like that/Shake ya boom boom boom boom like that." All with a combined total reach of 50M fans!  

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Black Eyed Peas recently delivered a show-stopping performance at the 2020 MTV Video Music Awards, closing the show with hits "VIDA LOCA" and "I Gotta Feeling."  The band has released eight studio albums, including Translation, which launched June 19 of this year.  They currently have over 8.5 million subscribers on YouTube, with more than 116 million views, and over 39 million followers on Facebook.

Static and Ben El have been increasing their worldwide recognition since joining Saban Music Group (S.M.G.) after releasing their breakout hit "Further Up (Na, Na, Na, Na, Na)," featuring Pitbull.  Since its January 2020 release, the track has garnered nearly 40 million views on YouTube and 80 million streams across platforms, earned a top ten spot on US VEVO charts and reached the #1 spot on Radio Disney.  The subsequent Latin version, "Further Up (Na, Na, Na, Na, Na)/Subelo," featuring CHESCA, went #1 on Billboard's Latin Radio Airplay Chart.

"Further Up (Na, Na, Na, Na, Na)," the duo's number one English language track,  has made waves across the globe, introducing Static andamp; Ben El to audiences in new markets like Canada, Germany, Italy, and Turkey.  The song has been featured on numerous television programs, including Good Morning America and Live! With Kelly andamp; Ryan. It was also featured in the Netflix original film "Work It" and the launch spot for N.B.C.'s streaming platform N.B.C. Peacock! The music video for the July 2020 release "Milli," featuring Flipp Dinero, currently has over 5 million views on YouTube.

Static andamp; Ben El made a name for themselves in Israel, where the singers became the country's number one duo, earning ACUM awards in 2017 for Song of the Year, Band of the Year, and Breakthrough Artist of the Year.  The duo delivers over 200 performances each year and boast over 569 million views collectively on their YouTube channel.  Static andamp; Ben El have over 1 million combined followers on Instagram, over 863,000 subscribers on YouTube, and over 320,000 combined followers on TikTok.

Static and Ben El is Israel's No. 1 duo. These superstars don't rest, with back-to-back live performances and travel to and from the U.S. to create new music alongside top producers. The pair are 2017 ACUM winners for Song of the Year, Band of the Year, and Breakthrough Artist of the Year. They've also been regular judges for the popular televised Eurovision singing competition in Tel Aviv. This year, the duo released the single "Further Up (Na, Na, Na, Na, Na)," in collaboration with Pitbull. Additional collaborations are currently in the works with Lil Baby and Snoop Dog, assuring staying power on the charts.