Guitar Center Collaborates with A Collection Of Headlining Musicians On The Release Of Inspirational

The campaign features GRAMMY® Award-winner H.E.R. on November 5 followed by 25 inspirational videos from artists across genres and instruments through December 25  

Share 


Just Announced category interest

Guitar Center, the world's largest musical instrument retailer, has enlisted the support of highly revered musicians from all corners of the music community with unique sounds and voices to launch its new inspirational "Make Music" campaign. The campaign features a series of 25 artist videos released on GuitarCenter.com and its YouTube channel starting Thursday, November 5 through Thursday, December 24. The campaign spotlights a combination of legendary artists, innovative producers, and rising musicians discussing the driving forces behind their creativity and why they make music.

Headlining the series is a video from GRAMMY® Award-winning RandB singer-songwriter and multi-instrumentalist H.E.R. Subsequent videos will feature a range of artists across all music genres, as well as exclusive musical content from a selection of groundbreaking artists.

"The past year has presented many challenges, but it is clear that the importance of music as a means of comfort has become more and more front-and-center," said Jeannine D'Addario, Guitar Center's Chief Marketing and Communications Officer. "With the 'Make Music' campaign, we wanted to get inside the minds of the artists that we all admire and hear from them on what music means to them. We hope that visitors to our website and subscribers to our YouTube channel find a lot of wisdom and joy in these videos leading up to the end of this very stressful, trying year. Every one of these artists has a different perspective, but there is a common thread across all of their testimonials: music is how they express themselves to the world, and it's an emotional release and a celebration."

In addition to showcasing musicians and music influencers on its social channels, Guitar Center is asking musicians of all skill levels to share why they make music by creating a video and posting it to social media using the hashtag #WhyWeMakeMusic. For more information visit, go here. 

According to H.E.R., "Music is everything, and it's a language everybody speaks" she states in the campaign video. "Growing up my dad had a cover band when I was a little girl, and they would rehearse in our living room. My playlist goes from N.W.A. to Sly andamp; the Family Stone to Soundgarden, Foo Fighters, Coldplay, Carlos Santana, Prince, Lauryn Hill, Jimi Hendrix. It all inspires me to make it my own and have fun with it."

Click here to watch the first video in the series of H.E.R. discussing the passion and inspiration behind the music she makes music.

Additionally, H.E.R. recently made history being the first female African American artist with a Fender Signature Stratocaster®. This beautiful guitar features an alder body with a traditional tonewood finished in a stunning new iridescent color and is available now in-store and online at GuitarCenter.com.

More Photos

Share 

More from Just Announced

Elvis Costello - Steve Nieve Announce U.S. Dates In February - March 2025
Just Announced

Elvis Costello - Steve Nieve Announce U.S. Dates In February - March 2025

These dates follow on from the acclaimed Costello & Nieve tours of 2023/4

Bebop Bounty Big Band Announces 2025 ‘Cowboy Bebop Live’
Just Announced

Bebop Bounty Big Band Announces 2025 ‘Cowboy Bebop Live’

Tickets will be available on Friday, November 22 at 10AM local time

Grammy-Nominated Artist Poppy Announces They’re All Around Us 2025 North America Tour
Just Announced

Grammy-Nominated Artist Poppy Announces They’re All Around Us 2025 North America Tour

Tickets will be available starting with artist presales beginning Tuesday, November 19

Benjamin Ingrosso Announces Pink Velvet Theatre North American Tour
Just Announced

Benjamin Ingrosso Announces Pink Velvet Theatre North American Tour

Tickets will be available starting with an artist presale beginning Wednesday, November 20

Brit Floyd Team With Alan Parsons For An Exclusive Limited Run Of West Coast Dates In Summer 2025
Just Announced

Brit Floyd Team With Alan Parsons For An Exclusive Limited Run Of West Coast Dates In Summer 2025

 Brit Floyd capture the iconic sound, intricate compositions, and psychedelic visuals that made the original band legendary

Sign up forArtistAndFan Newsletters

Keep in touch with everything onArtistAndFan. Sign up for our newsletter!
 








Stats
Elapsed time: 0.1218 seconds
Memory useage: 1.14MB
V2.geronimo