King Cruff Owns His Purpose on New Single Vigilante
Blending elements of hip-hop, dancehall, reggae and funk, King Cruff’s sound is at once inventive and immortal.
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Today, fast-rising visionary artist King Cruff delivers “VIGILANTE”, he freshest addition to his growing catalogue of genre-blending creations, via Tuff Gong Collective/Universal Music Canada, the country’s leading music company.
LISTEN TO “VIGILANTE” HERE AND WATCH THE VISUALIZER HERE
Produced by JUNO-nominated duo Just Ideas (LAVI$H, Dom Vallie) and Dyse, “VIGILANTE” embodies the poetic lyricism, vibrant rhythms, and innovative soundscapes that define King Cruff’s artistry. Its lyrical storytelling flexes his creative confidence and sense of purpose:
“Don’t get it twisted
I’m di new franchise
Black owned business
Can’t get my hands tied
Dem want evict me
Bask in my sunlight
They can’t eclipse me
I can do it all
I’m a renaissance man
I’m di dark-skinned Da Vinci
Melanin mystic”
“When I went into the studio, I had the word ‘vigilante’ in mind,” says King Cruff. “I wanted to challenge myself to build a song around that word and the energy of being up against something and having to prove yourself. So that's why in this track, I perform the verses with a stealthy vocal approach that evolves into a strong execution.” King Cruff describes working with Just Ideas and Dyse as, “absolute mayhem. We have such a similar vision that it's easy to come out with tracks that rock. The mandem are versatile, they can do pretty much everything.”
Blending elements of hip-hop, dancehall, reggae and funk, King Cruff’s sound is at once inventive and immortal. Weaving intricate hip-hop bars with the philosophical lyrics and cathartic rhythms of reggae, King Cruff (Solomon Marley-Spence) is carving his own path and building his own legacy.
As King Cruff takes his spirited live performances to festival stages, his recent single “PROPPA GHANDA” continues to climb the Top 40 radio charts. Featuring Grammy and Latin Grammy-nominated duo Banx andamp; Ranx, the summer smash pairs their hit-making hooks with King Cruff’s think-piece style lyrics. “PROPPA GHANDA” is the second of King Cruff’s songs that Banx andamp; Ranx have produced, following the dancehall/reggae track “FALLBACK”, his collaboration with fellow Jamaican artist Runkus which was named one of Billboard’s Reggae/Dancehall Fresh Picks of the Month.
Stay tuned as King Cruff continues to unveil his musical prowess and captivate audiences.
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