Just Announced category interest

Forbes Travel Guide, the global authority on luxury hospitality, has appointed Myndstream, leading music provider in spa, wellness, and hospitality sectors, as a Brand Official and Official Audio Partner. Myndstream is also honored to be the first music provider to earn a spot on the coveted Forbes Travel Guide list and is joining a stellar list of FTG Brand Officials, all handpicked for excellence in their sector.

Forbes Travel Guide created the Five-Star rating system for hospitality and is renowned for its prestigious annual Star Ratings of hotels, restaurants, spas and ocean cruises worldwide. It takes an equally considered approach to each Brand Official, ensuring the brand aligns with its high standards and perfectly complements its Star-Rated properties. The Brand Official program connects Star-Rated properties with exceptional brands that are equally dedicated to serving discerning clientele.

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Pioneering a new approach to audio, Myndstream brings together art and science to create immersive sound environments that define the very essence of a brand, always with the objective of elevating the guest experience. Drawing from over 20 years of experience as the leading independent provider of music for media, through Cutting Edge Group, creators of music for iconic films and series such as Stranger Things and Bridgerton, Myndstream has mastered the art of creating impact through music. By combining their deep understanding of art, their access to the highest quality composers and superstar talent with their relationships with world leading scientific experts they create functional music that has true impact. Whether their clients seek to enhance wellness, foster relaxation, or create a signature audio identity, they can help them release the power of music to create unforgettable multisensory experiences.

“The luxury hospitality industry is constantly evolving, and discerning travelers are seeking new immersive experiences that go beyond the traditional definitions of luxury,” said Hermann Elger, CEO of Forbes Travel Guide. “Myndstream is leading this new wave of immersive wellness, recognizing the profound impact of sound in shaping a guest's emotional connection with a property or brand. As our Official Audio Partner, Myndstream brings innovation to sound design and raises the bar when it comes to the implementation of the guest’s audio experience across multiple luxury verticals.”

Myndstream Founder Freddie Moross, said, “We are honored to partner with Forbes Travel Guide, a true authority in luxury hospitality. This partnership recognizes the often-overlooked power of audio in crafting truly unforgettable guest experiences. Audio has a profound effect on emotion and can completely alter how we perceive the other senses, it’s capable of deepening a guest's connection with a brand and transforming any environment. We are excited to work with Forbes Travel Guide's Star-Rated properties to unlock the potential of immersive audio and redefine the future of luxury hospitality.”

Myndstream joins global Brand Officials chosen for excellence in their sectors, including Gharieni, the leading innovator of high-performance spa and wellness equipment; luxury skincare brand Biologique Recherche; masterful bed and bath linens creator Frette; and other outstanding services, product, and experience providers.