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The NCAA and TNT Sports Live Events, alongside official NCAA Corporate Champions ATandT, Coca-Cola, and Capital One, today announced an incredible line-up of artists performing as part of the 2025 NCAA March Madness Music Festival in conjunction with the 2025 Division I Men’s Final Four. The free, three-day festival is set to take place April 4-6, at Tower Park at Hemisfair in San Antonio.  

The March Madness Music Festival provides fans access to unforgettable entertainment and activations they won’t want to miss. Fans can learn more about each day’s events, times, and more at https://www.ncaa.com/marchmadness/musicfest. 

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ArtistAndFan Festivals

On Friday, April 4, GRAMMY® Award-winning artist Pitbull will headline the ATandT Block Party with an electric opening night performance. Following her first career GRAMMY® for her breakthrough mixtape Alligator Bites Never Heal, Top Dawg Entertainment’s Doechii will bring the heat to ATandT’s Block Party. RandB sensation Ravyn Lenae opens the evening ensuring fans a night to remember. Since ATandT is all about speed, ATandT customers can connect to expedited entry through the ATandT Fast Lane. To get in, just show the ATandT icon on your phone screen. 

On Saturday, April 5, Coca-Cola LIVE! brings an unforgettable lineup of talent to the stage, topped by 4X GRAMMY®-nominated Jelly Roll headlining a day of breakout performances. GRAMMY® Award-winning artist, producer, songwriter, entrepreneur and global cultural icon T-Pain will also perform, bringing incredible vibes and fan-favorite tunes to the stage. Kicking off the afternoon, rising singer songwriter Willow Avalon will captivate the audience with songs from her debut album, Southern Belle Raisin’ Hell, on the Coca-Cola LIVE! Stage. This year, concertgoers can check out the Coca-Cola Chill House – a perfect spot to enjoy music and stay refreshed between sets. Fans will try Coca-Cola, Coke Cherry, and the newest flavor, Orange Cream. Don’t forget to visit our fun photo ops to show off your Final Four experience! 

On Sunday, April 6, Capital One JamFest® will be headlined by 11x GRAMMY® Award-winning Chris Stapleton. The night of music under the stars continues with GRAMMY®-nominated Benson Boone who will sing his latest single "Sorry I’m Here For Someone Else" Fresh off their first arena tour and a stop at Madison Square Garden, the soulful Denver-based octet Nathaniel Rateliff andamp; The Night Sweats will ignite the stage with their electrifying blend of rhythm and blues. And American country music duo Brothers Osborne, six-time CMA Vocal Duo of the Year, will take the stage to perform their 2024 hit "Break Mine" in a performance that promises to be a highlight of the evening at this year’s Capital One JamFest® 

Eligible Capital One cardholders will receive entry through the Cardholder Priority Access Line, plus access to the exclusive Cardholder Lounge. Customers can also experience the weekend like a VIP with packages including tickets to the Final Four® and National Championship, hotel, and VIP front of stage access to Capital One JamFest® available on Capital One Entertainment.   

For more details about the weekend and streaming availabilities, fans can stay up to date by visiting ncaa.com/marchmadness/musicfest

The March Madness Music Festival is known to bring spectacular performances to music lovers each year. Performers who have helped celebrate Final Four weekend throughout the years include Mumford and Sons, Jonas Bros, Kendrick Lamar, Rihanna, Lil Nas X, Imagine Dragons, Katy Perry, Keith Urban, Zac Brown Band, Lady A, Weezer, Bruce Springsteen and the E Street Band, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, Kenny Chesney, Fall Out Boy, and Twenty-One Pilots. 

Friday, April 5 – ATandT Block Party 

Performances from 4:30 p.m. to 10 p.m. local time 

Saturday, April 6 – Coca-Cola LIVE! 

Performances from 3 p.m. to 9 p.m. local time 

Sunday, April 7 – Capital One JamFest®  

Performances from 2:30 p.m. to 10:30 p.m. local time