SPIN Media, one of the most recognizable names in music journalism and pop culture, has named Run the Jewels SPIN’s prestigious 2020 Artist of the Year. The hip-hop supergroup duo comprised of Brooklyn-based rapper/producer El-P and Atlanta-based rapper Killer Mike is known for its hard-hitting beats and authentic commentary on social issues.
In a year that challenged notions of racial justice, public health and politics like no other, Run the Jewels released their album RTJ4 in true lock step with the moment, while also delivering street-level activism and outreach that gave countless Americans a sense of belonging and hope.
The album's release week this spring — which started with TI and Killer Mike speaking with Atlanta Mayor Keisha Lance Bottoms and ended with Bill Maher telling Mike he should run for office — encapsulated how Run the Jewels and RTJ4 symbolized fire, rage and, somehow, hopefulness at the end of a very, very long year. "We've been blessed that we kept our nose to the grindstone with the music we believed in, and it resonated at a time when needed," Killer Mike says solemnly.
The rap duo joins an impressive group of past SPIN Artists of the Year, including Drake, Billie Eilish, Neil Young, Sia, Smashing Pumpkins and more. “Run the Jewels captured the energy, spirit and angst of 2020,” said Daniel Kohn, Managing Editor of SPIN. “In these turbulent times, their authentic voice truly resonated with SPIN and our audience.”
SPIN’s hour-long interview with Run the Jewels is packed with unfiltered viewpoints on the state of America’s justice system, the struggles of black Americans and how the duo was able to use their music to inspire, mobilize and heal the masses. They also foreshadowed how the tensions and energy of 2020 will profoundly impact their next album. The feature article is available here, and SPIN also created an outtakes video of highlights from the interview.
Run the Jewels debuted in 2013 with their critically acclaimed self-titled studio album, subsequently released their follow-up Run the Jewels 2 (2014), Run the Jewels 3 (2016), and most recently, RTJ4 (2020), which quickly became one of 2020's anthemic albums.
SPIN recently celebrated its 35th Anniversary under the creative leadership of founder Bob Guccione Jr. SPIN was acquired in early 2020 by Next Management Partners. The growing media group has amassed a community of 250 million followers across all SPIN platforms and the SPIN ambassador network, with plans to expand in 2021.
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The BNM roster includes artists such as FIVE FINGER DEATH PUNCH, FROM ASHES TO NEW, BAD WOLVES, THE FUNERAL PORTRAIT, THE HU, DIRTY HEADS and NOTHING MORE
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