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Tonight, diamond-certified global superstar The Weeknd debuted never-before-seen production to over 70,000 fans during his sold-out one-night-only event in São Paulo, Brazil at Estádio MorumBI. Special guest Playboi Carti came out to perform two songs before Anitta surprised audiences by appearing on top of the ancient building on stage disguised as one of The Weeknd’s dancers.

Once The Weeknd concluded the show, a massive fleet of 150 drones appeared in the sky, spelling out the name of his highly anticipated next project, Hurry Up Tomorrow. With Hurry Up Tomorrow, The Weeknd presents the culmination of his trilogy of studio albums, following Dawn FM (2022) and After Hours (2020). This album represents the creative apex of the project, serving as the third and final chapter crafted with existential and self-referential themes as seen with the latest visionary teasers that have set fans ablaze with anticipation for this concluding installment.

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Today the enigmatic artist officially unveiled the cover art of his heavily anticipated upcoming album, Hurry Up Tomorrow, available for vinyl and CD pre-order here. In celebration of his special one-night-only São Paulo Brazil concert, The Weekend released a limited-edition XO merch collection, with 10% of net proceeds from all sales being donated to the BrazilFoundation’s Brazilian Soul Fund

As part of The Weeknd's São Paulo takeover this week, a huge projection of the artist was displayed on the historic Farol Santander building on the evening of September 5th, heightening the anticipation for The Weeknd’s arrival and show on September 7th. 

The São Paulo performance, produced by Live Nation, followed The Weeknd’s record-breaking 2022/2023 After Hours Til Dawn Tour which saw incredible success across North America, Europe, the UK and Latin America with over 60 sold-out stadium dates with over 3 million attendees. The tour also included two stadium dates in São Paulo at Allianz Parque last October. Next month, The Weeknd heads to Australia to perform four shows across Melbourne and Sydney. 

United Nations World Food Programme Goodwill Ambassador Abel “The Weeknd” Tesfaye again partnered with the U.N. World Food Programme to contribute funds from the São Paulo show to the XO Humanitarian Fund, which supports the organization’s response to the unprecedented global hunger crisis. $1 local equivalent from each ticket sold has gone to this important cause.