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Tyler Hubbard’s new album, Strong, drops on Friday (April 12th), and one word kept popping up while writing and recording the project.

“It kind of came organically in a funny way where we kept referring to everything, well, that’s a strong take or that’s a strong mix or man, that’s a really strong song for this next album, or that’s a strong photo or whatever,” says the Georgia native. “And as we were trying to title this project, we just kept saying that and finally, I’m just like, ‘Guys, why don’t we just call it Strong? You know, it feels like it’s overall pretty strong project. I would confidently say that I’m proud of it, and I love the heart behind the actual song and I love the depth of the word strong, so let’s just roll with that and see where it goes.’ So, it felt right.”

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Tyler co-produced the project alongside Jordan Schmidt and wrote or co-wrote all 13 songs on the album, including his Top 5 hit, “Back Then Right Now.”

Strong Tracklist:

Tyler is back on the road with Kane Brown on his In The Air Tour on Thursday (April 11th) in Kansas City, Missouri and on Friday (April 12th) in Rosemont, Illinois.