BMG seeking Manager, Digital Marketing

The position is full time based in Los Angeles, CA

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MANAGER, DIGITAL MARKETING

Your primary role at BMG’s Los Angeles office is to serve as a key component of the digital marketing team. You will lead campaigns and activations, reporting directly to the Senior Manager of Digital Marketing LA, while collaborating closely with the Digital Marketing Coordinator. Your responsibilities encompass overseeing digital marketing campaigns for a diverse range of artists and projects.

Additionally, you will be tasked with building and managing a team to support various aspects of frontline recordings based in Los Angeles.

In this role, you will need to craft innovative social media strategies, coordinate digital advertising campaigns, and play a pivotal role in shaping how artists are presented online. As part of a global digital team, you will work in close collaboration with colleagues in digital sales, streaming, and YouTube, both locally and internationally. This position involves close collaboration with a selection of Hip-Hop and RandB artists. Hence, a strong interest in these genres is highly preferred.

APPLY HERE

WHAT YOU’LL BE DOING

- Digital marketing campaigns and strategy, including social media strategy and digital activations.

- Digital advertising, including direct booking via Facebook Business Manager and Google Ads

- Managing and leading any 3rd party partners for social media, content and creative.

- Providing reporting and analysis on campaign progress, highlighting areas of success or for development to marketing team and product owners.

- Being prepared, organized and active for store turns and product launches.

- Forming strong relationships with platform partners and artist management.

- Constantly liaising and communicating with product managers and marketing team for local repertoire.

- Contributing to the global digital marketing team with learnings, developments and experiences.

- Assisting the Senior Manager, Digital Marketing on team management, including priorities and tasks for the department coordinator

- Adhering and contributing to the overall US digital marketing strategy.

MUST-HAVES

- Experience in digital marketing, preferably in the music industry.

- Technical understanding of social media platforms, inc Facebook, Instagram, Twitter, Reddit, Tik Tok, etc.

- Basic understanding of digital advertising, inc skills with Facebook Business Manager, Google Ads, knowledge of retargeting and tracking.

- Practical experience with digital music tools inc smart-linking (e.g Linkfire), analytics (e.g Chartmetric, Crowdtangle), charting (Nielson)

A plus, not a must: experience with and expertise in hip-hop and RandB / some experience and understanding with image and video editing, ideally Adobe Suite programs such as photoshop and premiere.

APPLY HERE

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