Music Tech category interest

Eventbrite announced today through its blog that it has acquired Toneden.io, a platform which "enables creators to easily reach more buyers and sell more tickets on socla media". In what Eventbrite considers a welcome addition to its suite of event marketing tools, the acquisition will further enhance its ability to make it easier for thousands of creators to publish and promote their events all in one place. 

The relationship between Toneden and Eventbrite has a long history. Toneden has been upleveling Eventbrite creators' social media marketing for nearly three years since it was added to the Eventbrite App Marketplace. Last year Eventbrite launched Paid Social Ads powered by Toneden to allow users to seamlessly create and manage facebook and Instagram ad campaigns without leaving their Eventbrite account. Now, with this acquisition, Eventbrite and Toneden are united in their efforts to deliver an industry-leading event marketing platforme, specifically designed to help creators grow their events, businesses andamp; brand awareness and, as a result, expand their audience further and faster, sell more tickets and save valuable time. 

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Toneden, as small Los Angeles based firm has, over the past few years, bootstrapped their way from an idea to hundreds of thousands of creators, businesses, and brands using them to reach and sell to their audiences around the globe. They're a tight-knit high performance team which strives to learn from each other every day, and value an environment that challenges and rewards everyone equally. Joining forces with Eventbrite allows Toneden to continue innovating on the best creator-facing marketing platform in the industry.

According to a statement from Toneden, "Now more than ever, event creators need ways to grow, understand, and monetize their audiences. With Eventbrite, we plan to bring our technology and expertise to help provide event creators with an all-in-one platform for their entire event lifecycle. As digital transformation accelerates the world around us, we believe ToneDen and Eventbrite will be able to help event organizers, big or small, build their communities and grow their businesses faster than ever before."

In this new Covid world, where creators and fans find themselves at an odd impasse, looking for ways to connect in the future, it will be interesting to see how this partnership will flesh out in the years to come.