Music Tech category interest

Pandora today introduced the Endless Playlist, where artists can share their favorite songs along with personal messages, then pass the mic to fellow artists to make their picks. Beginning today, listeners can journey through handpicked songs and discover the music loved by Alicia Keys, Maxwell, Snoh Aalegra, The Neighbourhood, Billie Eilish, and Arlo Parks, with more to come in this ever-growing playlist.

How does this dynamic musical journey work? It starts with an artist handpicking a song by another artist that they love, sharing a brief message explaining why the song is important to them, then handing it off to the artist they chose to do the same. The playlist operates as a musical game of tag, and will be updated with new songs and inspirational messages. Here is how the living, growing playlist starts, and listeners can stay tuned to discover who the latest artist will pick next.

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"The Endless Playlist is the first of its kind—a living, growing and inspirational playlist filled with great music and heartfelt commentary," said Bill Crandall, VP of Editorial Content at Pandora. "Now more than ever, we want to create a platform that connects artists and music fans in a unique and personal way. This is just the beginning, the possibilities of where this journey can lead are truly endless."

"I love this endless game of musical tag," said Alicia Keys. "Music is the most incredible way to connect! Can't wait for ya'll to vibe with us."

Pandora Premium listeners can tune into the Endless Playlist HERE. Pandora is also giving listeners with ad-supported Pandora and Pandora Plus the ability to unlock access to the playlist by viewing a short video ad via its Premium Access feature.