New Releases category interest

Capitalizing on a groundswell of momentum throughout the culture, GRAMMY® Award-nominated RandB singer/songwriter Fridayy delivers a slick and sultry new single entitled "Back To You" via Def Jam Recordings/Universal Music Canada.

Listen to "Back To You" HERE. Watch the visualizer HERE.

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From the jump, the track’s soft harmonies, neon keys, and icy beat nod to sweetly seductive nineties RandB. For as much as the soundscape conjures throwback feels, Fridayy’s sound is as future-facing as ever. His unmistakable voice echoes over this backdrop, carrying a catchy and confessional chorus as he sings, "I’m coming back to you. I’m always bad to you." Directed by The.97, the visualizer reflects this mood on-screen. Mixing elegance with a classic B-Boy twist, Fridayy chills on a neighborhood corner surrounded by friends and under the spell of a giant old school boombox. With not much more than a static shot, the clip depicts the genesis of a classic love story as it unfolds for our crooner.

Of course, Fridayy season shows no signs of stopping or slowing down. With already over 2 million views, he recently dropped "Baddest In The Room," which pays homage to the 1988 Eddie Murphy classic Coming To America with cameos from hip-hop legend LL Cool J. Watch HERE.

It followed the emotionally charged and heartfelt "When It Comes To You." Beyond tallying nearly 200 million streams and counting and garnering critical acclaim, the song is now RIAA Platinum-certified.

Stretching the scope of his talents, he teamed up with The Chainsmokers for "Friday." Earning acclaim, EDM.com applauded how "The Chainsmokers recapture 'Roses' magic with carefree anthem alongside Fridayy," and HotNewHipHop christened him "one of RandB’s most soulful singers." WE RAVE YOU hailed it as "a trifecta of pure excellence" and promised, "Destined for nothing less than the very top of the charts, ‘Friday’ is the epitome of a track that will have anyone out of their seats and straight onto the nearest dance-floor in no time at all."