New Releases category interest

KATSEYE – the  first-ever global girl group formed using KPOP artist development methodologies – released its debut EP, SIS (Soft Is Strong), today via HYBE x Geffen Records/Universal Music Canada.  Reflecting one of KATSEYE’s core beliefs – Soft Is Strong – the EP’s title also nods to the sisterhood they’ve forged, despite coming from immensely different cultures. The six members of KATSEYE are: DANIELA (USA); LARA (USA); MANON (Switzerland); MEGAN (USA); SOPHIA (Philippines); and YOONCHAE (South Korea). Download / stream SIS (Soft Is Strong) HERE.

Premiering August 21, the Netflix docuseries “Pop Star Academy: KATSEYE” is a compelling portrayal of the members’ journey to global stardom, including insight into the unique training and development program from HYBE and Geffen Records. The series was directed by Nadia Hallgren (Becoming) and produced by HYBE, Interscope Films and Boardwalk Pictures. PEOPLE, which premiered the trailer for the series, observed, “Popstar Academy: KATSEYE pulls back the curtain on one of the most fascinating phenomenons in the music industry.”

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The group will perform its aptly titled first single, “Debut” – which Rolling Stone hailed as one of the “Songs You Need to Know” – on “GMA3” on Tuesday, August 20. Teen Vogue , which published the first interview with KATSEYE’s six members, observed, “[‘Debut’] sees the group taking mainstream pop head-on.” Earlier this month, the group performed “Touch” on “Good Morning America.” View HERE. The dreamy “Touch,” which was produced by Blake Slatkin, Cashmere Cat, Omer Fedi and Taka Perry, finds KATSEYE pondering the complexities of love, wounded feelings and rediscovering one’s self-worth.

The five-song EP also includes the beautiful piano ballad “My Way,” which captures the authentic stories of KATSEYE’s members and how they’ve confidently blazed their own paths in life with resilience and strength.

The track was produced by HYBE founder “hitman” bang, Slow Rabbit and Federico Vindver.

The uplifting “I’m Pretty” juxtaposes heavy 808 drums and angelic harmonies as KATSEYE celebrates the transformative power of self-healing. “Tonight I Might,” a vibrant pop track with electro-dance flair infused with a rebellious, adventurous spirit, closes out the EP.

Earlier this month, KATSEYE emailed assorted images to fans, challenging them to work with one another to uncover the titles of the songs on the EP ahead of the tracklist reveal on Instagram. Fans quickly began “claiming” their favorite titles.