New Releases category interest

GRAMMY® Award-nominated, multi-platinum superstar Offset rings in Valentine’s Day with “TEN,” an ice cold take on love out now via Motown Records. Full of quotable bars and high-class flexes, the new cut serves up the rapper’s trademark flow over production by London Jae. Listen HERE.

Offset articulates some choice words and stern warnings from inside the pocket of a sweltering beat — a mix of booming trap and UK dancehall that inspires a sing-along for anyone who’s single at the moment: “I don’t need you, I got money / I don’t miss you, I got money / Love you, but not like money.”

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“TEN” follows a pair of end-of-year gifts: Offset’s surprise Juice WRLD collab “Celebration” — from the legend’s final posthumous album The Party Never Ends — and his hypnotic solo single “Swing My Way,” which inspired The Source to attest that “Offset’s confidence radiates.” Billboard  noted that “Offset is closing out 2024 on a high note.” The song came with a stunning music video directed by Kid Art co-starring supermodel Anok Yai. Watch HERE and read more about the visuals at PAPER Magazine.

Before all that, Offset tapped Gunna for his jittery June 2024 single “Style Rare” — watch the music video co-directed by Offset himself HERE —Hypebeast to praised the “rock solid duo,” and Rolling Stone wrote that “flexing comes easy for Offset and Gunna.” The summer single was in fact the style-minded rap titans’ second major collaboration of the year, following Gunna’s rapidly rising “prada dem” featuring Offset — watch HERE.

Earlier in 2024, Offset packed venues coast-to-coast on the SET IT OFF Tour, building on the success of his 2023 album, SET IT OFF, which launched within the top 5 of the Billboard 200, bowed at #2 on the Billboard Top RandB/Hip-Hop Albums Chart, and has tallied hundreds of millions of streams. With highlights like “BLAME IT ON SET,” not to mention features from the likes of Future, Mango Foo, Latto, Young Nudy, and Chlöe, the album earned widespread acclaim. Beyond plugs and features from Associated Press, GQ, and more, Variety noted, “SET IT OFF shows major artistic growth for the Atlanta rapper and sets a new course for him as a solo artist.” In other words, Offset’s doing just fine on his own.