After amassing a staggering 40 million views on Instagram reels with a tantalizing teaser, GRAMMY®-nominated artists Quavo and Lana Del Rey release their highly-anticipated new song “Tough” today via Capitol/Interscope/Polydor/Universal Music Canada. Directed by Wyatt Spain Winfrey, the video for ‘Tough' is a mesmerizing fusion that allows both superstars to fearlessly explore each other's musical realms, showcasing their indomitable spirit. Set in a rural backdrop, Quavo and Lana are intrepid companions, undaunted by life's trials. On one end, Quavo brandishes his shotgun while Lana carries her guitar, symbolizing their unwavering strength despite their contrasting origins.
Watch the video for “Tough” HERE.
"Tough like the scuff on a pair of old leather boots/Like the blue-collar, red-dirt attitude/Like a .38 made out of brass/Tough like the stuff on your grandpa's glass," the country-trap hook goes.
3Following the release of the teaser of "Tough," the clip enjoyed various viral moments and was picked up by numerous publications, including Billboard, Rolling Stone, Spin, Hypebeast, and more. Quavo and Lana added more fuel to the conversation when they performed the song together at the singer's headlining performance at Fenway Park in Boston. The teased reel posted on Instagram became the most viewed reel of all time for Quavo, while that became the second largest for Lana.
The final track and video to be released in advance of their forthcoming third album Cartoon Darkness, out this Friday, October 25th
Highly Anticipated New Album Love & Hyperbole Releasing on Valentine’s Day, February 14, 2025
Album Grat Track Reimagination Impacts Globally Now
WHERE DO WE GO FROM HERE? THE REMIXES includes seven tracks with additional remixes
In Advance Of The Legendary Detroit Punk Rock Pioneers’ Rock & Roll Hall Of Fame Induction This Weekend
Stats
Elapsed time: 0.2061 seconds
Memory useage: 1.14MB
V2.geronimo