TIDAL is an artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events. Available in 56 countries, the streaming service has more than 70 million songs and 250,000 high quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in Premium and HiFi tiers—recordings which includes Master Quality Authenticated (MQA), Sony's 360 Reality Audio recordings, and Dolby Atmos Music.
TIDAL has the commitment of artist-owners who believe in creating a more sustainable and practical model for the music industry. The artist-owners are Alicia Keys, Arcade Fire (Win Butler and Regine Chassagne), Beyoncé, Calvin Harris, Claudia Leitte, Clifford “T.I.” Harris, Coldplay, Daft Punk, Deadmau5, Jack White, Jason Aldean, J. Cole, Kanye West, Madonna, Nicki Minaj, Rihanna, Shawn “JAY Z” Carter, Damian Marley, Indochine, Lil Wayne, and Usher.
TIDAL brings music fans closer to their favorite artists and gives on-demand access to discover new music from our massive music and video catalog. TIDAL's extensive catalog is supplemented by exclusive content, including exclusive songs, albums, and videos featuring the world's top musicians, athletes, entertainers and up-and-coming independent artists. Tidal offers not only access to exclusive digital content, but also the ability to participate in unique real-life experiences, such as concerts with established or emerging artists, and other direct interactions between fans and their favorite artists. Human curation is an important part of operations at TIDAL, and the platform boasts an expert group of tastemakers to help select and promote emerging artists to a broader audience via their TIDAL Rising program. Tidal also provides a choice of both premium and HiFi music quality that enables fans to experience music as the artists intended it to be heard.
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TIDAL was founded with the mission of bringing fans and artists closer together and creating a sustainable industry model that values music and artists. By empowering artists with greater creative control and operating as a majority artist-owned company, TIDAL is uniquely positioned to create more value for fans, and a stronger artist-fan connection.
Music consumption is changing. It is shifting away from purchasing and owning music (via CD sales and downloads) to now accessing music via streaming, without a desire to own physical copies of music. This shift represents an opportunity to create a better experience for fans by empowering artists to share what they want, when and how they want to, directly with their fans. Whether it is through sharing exclusive songs and videos, or live experiences, TIDAL provides something unique.
(Source: https://tidal.com/)September 26, 2022
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