Spotify Announces Promo Cards For Artists And Podcasters

The new tool lets you create custom assets for your songs, albums, and artist profile that you can share on social media.

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In this era of streaming music and social media, artists have more ways to connect with fans than ever before. But more platforms for promotion can mean more work for the modern artist. You’re not just a singer, rapper, producer, or band anymore — you're a DIY brand. You’re more than a musician, you’re also a marketer, creative director, curator, and even an amateur graphic designer.

Spotify for Artists wants to help make your job(s) easier when it comes to creating eye-catching shareable social media assets to help you grow your audience and celebrate wins like getting playlisted.

Introducing Promo Cards, easily customizable graphics that you can create to share with your fans to promote yourself, your songs, your album, or when you’re featured on some of our most popular playlists*. All you have to do is visit the site to get started. There’s no log-in required and the site is available in English, Spanish, Portuguese, and German. Once you’re there, you can create your custom Promo Cards in three simple steps:

SELECT: Search for the content you want to promote. You can share your artist profile, a track, or an album. If one of your songs has been playlisted, you’ll see the option to share a customized Promo Card in the search results for the track.

CUSTOMIZE: How do you want fans to see the image? Will it be square, horizontal, or portrait? You can choose the aspect ratio and background color from a palette of complementary options.

SHARE: Download your new creation and upload it wherever you like with the link to your content the site generates. You can also choose one of the direct share options on the site to post it to social media.

Now, without having to spend time resizing and cropping you’ve created something fans can share to help spread the word about you and your music. And if you’re a podcaster (or if you guest on a podcast you want to help promote), we have Spotify for Podcasters Promo Cards available too.

*Playlists eligible for Promo Cards: African Heat, Are andamp; Be, Esquenta Sertanejo, Exitos Espana, Fresh Finds, Future Hits Latin, Hot Country, Hot Hits Australia, Hot Hits Canada, Hot Hits UK, Indigo, Just Good Music, Lorem, Mansion Reggaeton, Modus Mio, mint, Most Necessary, New Boots, New Music Friday, RADAR, Pegao, POLLEN, Pop Rising, Rap Caviar, Rock This, Roots Rising, The New Alt, The Newness, Today’s Top Hits, Top Hits Deutschland, Top Hits Portugal, Viva Latino

September 26, 2022
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