"трип is a forward thinking record label for both the brain and body, where the music crosses boundaries and genres. In its short life span, трип has realised Kraviz' heartfelt aesthetic and love of idiosyncratic electronic music, as well as and unique events, the first of which took place in a magical Icelandic cave. The label is known for its coveted concept albums, releases with a clear concept behind it, connecting the music and art, so each release functions on its own like a family relationship. Every трип concept album presents no hierarchy among the new or established producers, their place coming from the whole connection of the music, story and artwork."