Affective Music was born out of the philosophy of its founder and principal, David S. Hargrett — “music has the power to heal, change and set free, when this happens it is what I call ‘affective music;” the music in which I believe.” An evolution of 360 Artist Management, the music servicing company launched in 2019 offering record label, management and consulting services. “When I started as 360 Artist Management, that is all we did — artist management. As the company began to grow and offer more, I felt I had to rebrand with a name that was all encompassing, thus Affective Music” said David S.