Today, Vuse and Rolling Stone announced a series of rooftop concerts throughout three of New York's boroughs in celebration and support of its local music scene. Cold War Kids, Elle King, and Oddisee will play exclusive sets atop buildings in Manhattan, Brooklyn, and Queens with a livestream of each set streaming exclusively at www.rollingstone.com/rooftopsessions and hosted by SNL's Chloe Fineman. Join us as we come together to bring live music back to New York City and support the music community, in partnership with Sweet Relief Musicians Fund and Musicians Foundation.
"We're excited to inspire creativity and expression of the human spirit by sharing one of our passions – music – with adults who may have missed live concerts this year and who want to give back to the music community," said Leila Medeiros, Senior Vice President Vapor. "Our adult vapor consumers are looking for inspirational experiences and this is another example of Vuse delivering moments that speak to their enthusiasm."
The ever popular Cold War Kids have just released the 2nd installment of their New Age Norms trilogy, featuring the standout single "Who's Gonna Love Me Now?", and are currently wrapping up a 4-night virtual tour that has taken fans through the band's discography. Multi-platinum and award-winning recording artist Elle King has enjoyed over 1.2 billion streams worldwide, and her collaboration on the hit single "Fooled Around and Fell in Love" with Miranda Lambert, Maren Morris, Ashley McBryde, Tenille Townes and Caylee Hammack won the 2020 ACM Award for "Music Event of The Year." And Washington, DC area rapper and record producer Oddisee, known for his unwavering conviction and candor, merges elements of jazz, funk, and go-go into his hip-hop rooted production.
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"Live music is the heart of New York City, and we couldn't think of a better way to safely bring music back to New York than to stream live shows from some incredible rooftops in three of the City's boroughs for adult fans to enjoy from the safety of their homes," said Gus Wenner, President and COO of Rolling Stone. "Special thanks to Vuse for helping us make this happen, and for their support of not only the local music scene in New York, but the national music scene, through Sweet Relief and Musicians Foundation."
In addition to bringing music back to New York City, Vuse will provide a combined $100,000 donation to two national charities, Sweet Relief Musicians Fund and Musicians Foundation, to support the music community as they push through these trying times. Vuse also is offering exclusive Rooftop Sessions merchandise to age-verified adult (age 21+) vapor consumers on its website, where a portion of the proceeds will be donated to these organizations.
For more information on #RooftopSessionsUS, visit www.rollingstone.com/rooftopsessions.
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