Downtown Music Holdings (Downtown℠) today announced that it has entered into an agreement to acquire Found.ee(pronounced FOUN-dee), the comprehensive advertising and digital marketing platform that provides artists, managers and labels with a range of tools to build, target and optimize promotional campaigns. With this transaction, Downtown will acquire the intellectual property and technology that underpins the Found.ee platform.
Related Article: Downtown Music Publishing Acquires Music Catalog Of Chris Braide
“Artists across the spectrum are increasingly opting for independence and taking a more active role in all aspects of their careers, especially when it comes to marketing and promotion. The technology, tools, and access Found.ee offers creators and their teams is yet another example of how the music industry continues to evolve. Our acquisition of Found.ee, its technology, and unique expertise in both the digital advertising and music industry ecosystems, is an ideal complement to Downtown’s existing portfolio of artist and label services,” said Downtown CEO Justin Kalifowitz.
Used by more than 25,000 artists and labels from around the world, the Found.ee platform was developed specifically to provide powerful ad tech tools that deliver more effective digital advertising campaigns across online, mobile, social and audio channels. Found.ee enables users to develop custom interactive ads, related promotional tools and analytics that can improve the effectiveness of digital campaigns while empowering creators to more directly identify and engage with fans. Downtown subsidiary CD Baby©, which is a minority investor in Found.ee, already uses the platform to power its existing promotional and marketing capabilities available to CD Baby artists.
"We're so excited to join Downtown. Since day one, Found.ee has helped musicians leverage data, insights and advanced marketing tools to shape their own destiny. I truly can't imagine a better home for Found.ee, and I’m excited to continue delivering more tools that help creators of all kinds chart their own path," said Jason Hobbs, CEO of Found.ee.
Hobbs will join Downtown following the transaction closing, which is expected to be completed by the end of Q1 2021.
The acquisition of Found.ee comes following unprecedented worldwide growth for Downtown. In 2020 alone, the company made several key acquisitions, including the global music distribution and analytics firm FUGA℠, the France-based audio fingerprinting technology company Simbals, and Africa’s largest independent music publisher Sheer Publishing Africa. Additionally, Downtown acquired the catalogs of both Motown icon Mickey Stevenson and Sia’s longtime co-writer Chris Braide, as well as independent London-based music publisher Good Soldier Songs, including an ongoing deal (that has since been renewed) with The 1975. Also in 2020, the Company’s music publishing division announced it had reached a deal to represent the catalog of iconic hip-hop group Wu-Tang Clan, as well as a record number of client contributions to works nominated at the upcoming 63rd Annual GRAMMY® Awards.
Join over 34,000 other artists in creating your profile on Artist And Fan today when you become a Member. Get access to tens of thousands of direct contacts for clubs, promoters, festivals, agents, talent buyers, managers, publicists, playlisters, media, bloggers, freelance writers, concert series, festivals, festivals and festivals. Oh did we mention festivals?
Functional music represents one of the largest sub-categories of music listening worldwide
The FPR model makes streaming royalties more equitable, helps artists benefit directly from their fans, and opens the door for more meaningful fan-to-artist connection.
Too Lost, a music distribution and publishing company, is opening the doors for independent artists everywhere
Global music company BMG leverages Google Cloud to meet data and analytics challenges posed by streaming business models
Directly contact the decision makers for thousands of Live Music Venues, Colleges, Clubs, Concert Series and Events worldwide!
These are not "Info@" type contacts,
these are the direct contacts to put you in touch with the actual decision makers!
Elapsed time: 0.2805 seconds
Memory useage: 2.78MB