Earl Scruggs Festival Taps Claire Armbruster As New Artistic Director

Her immediate focus on building up the festival to the 2021 festival dates of September 3-4

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Image Courtesy Hearth PR
Pictured: Claire Armbruster

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The Earl Scruggs Music Festival announces today that Claire Armbruster will take over as Artistic Director from Steve Johnson. Steve helped create the inaugural festival along with Earl Scruggs family member JT Scruggs and the team at the Earl Scruggs Music Center in Shelby, NC. Though COVID forced the festival to postpone to 2021, the response for this first festival honoring the great American legend Earl Scruggs has been an outpouring of support from bluegrass fans and artists, many of whom have been featured on the festival’s social media pages via interviews and performances over the past few months. With Steve Johnson leaving to focus on returning to his career in nursing in Asheville, North Carolina, Claire Armbruster has agreed to become the new Artistic Director for the Earl Scruggs Music Festival, focused on building up the festival to the 2021 festival dates of September 3-4. 

"Working with Earl Scruggs Music Festival is a tremendous honor for me,” Armbruster says. “With the support of the Earl Scruggs Center, Isothermal Community College/WNCW, and Tryon International Equestrian Center we will keep Earl Scruggs' legacy alive and well in western North Carolina and beyond. There are so many opportunities to expand our understanding of Scruggs by sharing his history through the different styles of music that he loved, educational workshops, and celebrations throughout the festival weekend. A great team has put considerable thought into this inaugural year, and together we will bring forth an amazing weekend next September."

 Armbruster comes from a background in festival production, having worked with MerleFest where she served as Artistic Director from 2000 until 2007. Recently, Armbruster has been a live music event consultant with Planning Stages, Nashville, TN, a company that she founded in 2014. Prior to this, she was an artist manager at KCA Artists, working with Guy Clark and Sierra Hull. She has also co-produced awards ceremonies for the Americana Music Association and the International Bluegrass Music Association. Planning Stages’ client list includes Grey Fox Bluegrass Festival, Oak Hill, NY; Guitar Mash, New York, NY; International Entertainment Buyers Association (IEBA), Nashville, TN; Pujols Family Foundation, Nashville, TN; Borealis Records, Toronto, Ontario; The Franklin Theatre, Franklin, TN, The Dixie Performing Arts Center, Huntingdon, TN; and The Bluegrass Music Hall of Fame andamp; Museum, Owensboro, KY. 

"I'm excited that Claire is coming aboard with the Earl Scruggs Music Festival team!” says departing Artistic Director Steve Johnson. “Claire and I have worked together in various ways over the years. I'm looking forward to continuing working with her as I step back and she steps forward to assume the helm. She is a consummate professional and the music community knows and loves her...it's a real win-win for the Scruggs Fest team to have her with us!"

 “We are very excited to have Claire to help with the festival.” says JT Scruggs of the Earl Scruggs Music Festival. “She brings with her a wealth of experience and will help us to move forward in 2021 and to grow even larger in future years. We will miss Steve and the leadership he has provided in the past and wish him the very best as he takes on new responsibilities.”

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