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Warner Chappell Music (WCM), the music publishing arm of Warner Music Group, has appointed Lisa Li as Managing Director, China. Li will be based in Beijing, and report to Arica Ng, President, Asia Pacific, WCM.

Li will be responsible for leading WCM’s operations in China, developing strategic plans, and collaborating with teams across Asia to strengthen the company’s position as one of the region’s leading music publishing companies.

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In addition, Mar Ma has been appointed as Director, AandR, China for WCM. Reporting to Li, she will spearhead the development and execution of AandR and creative strategies that align with the company’s vision and objectives.

Li says: “I’m incredibly excited to lead the talented team at Warner Chappell and embark on this new chapter. The music landscape in China is thriving, so this is the perfect time to take on this challenge. Together, we will continue to build upon our success, nurture emerging talent, and forge strategic partnerships that will shape the future of music in our market. I am committed to championing the voices of our songwriters and artists, and I look forward to creating exceptional opportunities for them in this dynamic industry.”

Ng adds: “We are delighted to have Lisa on board. With her extensive experience and deep understanding of the Chinese market, we’re confident that she’ll drive our business forward and lead our brilliant team to new heights. Lisa’s strategic mindset, leadership skills, and passion for the entertainment industry make her the ideal person to capitalize on the tremendous growth opportunities in China.”

Li is an experienced executive with a wealth of experience in the media and entertainment industry, boasting over 20 years of proven success in business development, strategic partnerships, and brand management.

Before joining WCM, Li served as the Head of Business Development at Warner Bros. Discovery in China. In this role, she was responsible for the company’s comprehensive business development efforts, making significant contributions in identifying, developing, and executing new business opportunities across different divisions.

Prior to that, Li was Country Head for Turner and HBO China at WarnerMedia, where she was responsible for growing and monetizing HBO and Cartoon Network’s businesses in China. She’s also held senior positions at the China offices of Disney Consumer Products, Disney Interactive, and Octagon.

Li holds an MBA degree from the Sino-French Business Management Program of Pantheon-Sorbonne University/Administration of Enterprise Institute, as well as a Bachelor’s Degree in French Language and Literature from Beijing International Relations University.

Ma has close to 10 years of experience in the music industry, having worked in AandR at both Warner Music China and Universal Music Publishing China, and so will further enrich WCM’s diverse talent pool. Leading the AandR team in China, she will provide invaluable services and expertise to foster the growth of talented writers in the region.