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Veteran publicist HILLARY SMOOT has joined the Schneider Rondan Organization (SRO PR) as Las Vegas Director and Senior Account Executive, it was announced today by the company’s partners, Mitch Schneider and Marcee Rondan.

HILLARY brings to SRO PR an array of clients in the entertainment and hospitality worlds such as Feld Entertainment, Inc. (including “Disney On Ice” and “Monster Jam”), Las Vegas-based restaurants and venues (Hash House A Go Go, Walk-On’s Sports Bistreaux, Vic’s Las Vegas, Stoney’s Rockin’ Country, and the soon-to-open Stoney’s North Forty), plus the Pacific Beach, CA restaurant Backyard Kitchen andamp; Tap.

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In this new union with SRO PR, HILLARY builds substantially on the company’s presence in Las Vegas where company Founder/Partner Mitch Schneider moved three years ago from Los Angeles to open an office.

“Hillary and I met two years ago in Las Vegas through our mutual friend and associate, publicist Laura Herlovich,” says Schneider. “I was immediately struck by Hillary’s abundance of passion, skills, knowledge and super-tight relationships with the media.” Schneider adds, “We stayed in touch via lunches and meet-ups, which then evolved into a working relationship when we both came together to handle the Nice Hospitality Group in late 2022. Working closely with Hillary on that account really planted the seed for us to combine forces in a bigger way at SRO PR. I truly feel it’s limitless as to what we can achieve together.”

“I’m thrilled to join an iconic agency with such a stellar reputation,” Smoot said. “Mitch and Marcee have presented a significant opportunity for expansion, and I look forward to enhancing a mutually successful partnership in Las Vegas and beyond.”

With almost 30 years in the business, Hillary Smoot has built a successful career implementing proficient public relations, marketing, and branding strategies via high yielding campaigns, multiplying revenue streams, and delivering optimal media coverage. Hillary first cut her PR teeth with an internship at Elektra Records while studying for her degree in Communications at California State University Northridge. After years of managing music and entertainment PR and community relations for a wide variety of clientele in Los Angeles and Las Vegas, Hillary joined the Las Vegas Gladiators (Arena Football League) and later, the ECHL’s Las Vegas Wranglers. Smoot held public relations executive positions at the Tropicana Las Vegas and Luxor Las Vegas, and also served at several prestigious Las Vegas PR agencies, where she managed campaigns for such clients as HISTORY’s “Pawn Stars,” Feld Entertainment’s “Disney On Ice,” “Supercross,” “Marvel Universe LIVE!” “Monster Jam,” and more; several restaurants; production shows, celebrities, and headline entertainers such as Boyz II Men. Most recently in 2019, she was enlisted to create Red Moon PR, overseeing strategic public relations campaigns for LA’s Viper Room, El Dorado Cantina, and Red Mercury Entertainment’s shows including “Purple Reign” and “MJ Live,” among others.

SRO PR maintains offices in Los Angeles, Nashville, Las Vegas, and Phoenix, headed by Marcee Rondan, Lyndie Wenner, Mitch Schneider, and Kelly Walsh, respectively. With its iconic and cutting-edge artist roster--and its representation of internationally heralded music festivals, tours, events, and companies–the company has the eyes and ears of America’s diverse audiences. It has been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (2019) as “one of the world’s premier public relations firms…[the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables…[the company]…to obtain coverage in multiple outlets and mediums, from underground to mainstream.”  The company began as MSO in 1995 and rebranded as SRO, reflecting Rondan’s promotion to partner, in 2019. It marked its 25^th year in 2020.