Award-winning music strategy and supervision company Premier Music Group has acquired the music supervision services of leading industry talent George Drakoulias, who joins the firm’s leadership team as a partner and creative director. Drakoulias will open Premier’s new LA offices this summer.
Drakoulias brings his deep experience as a music supervisor and producer as well as unparalleled relationships to Premier’s stellar roster of creative executives, including Randall Poster, Meghan Currier, Winslow Bright and Aaron Mercer.
His storied music career---starting as one of Rick Rubin’s first hires at Def Jam Records---has included film supervision for dozens of films and TV series including Joker, White Noise, Super 8, The Batman, Marriage Story, Severance, Never Let Me Go, School of Rock, The Secret Life of Walter Mitty, Zoolander, Little Fockers, The Hangover series, and current blockbuster, Barbie---featuring work with Mark Ronson, Dua Lipa, Billie Eilish, Lizzo, Ice Spice, and Nicki Minaj on the film’s score and original soundtrack.
George has held executive AandR roles at Def Jam---working with LL Cool J and The Beastie Boys—and (Def) American Recordings, where he signed and produced albums for The Black Crowes, The Jayhawks, and The Freewheelers. He has produced albums for Tom Petty and the Heartbreakers, Maria McKee, Primal Scream, Susan Tedeschi, and tracks for Wu-Tang Clan. His film productions include documentary Tom Petty and the Heartbreakers: Runnin’ Down a Dream and feature She’s Funny That Way.
In his new role, Drakoulias will expand Premier’s growing music supervision team and the company’s West Coast footprint, forging new creative opportunities and partnerships—further establishing Premier as the leading music supervision firm across all market segments.
Premier Music Group CEO Josh Deutsch said, “George is a legend in our business, and I’ve admired his impeccable creative and commercial instincts for years. His body of production and supervision work, exceptional artistry and deep relationships in music and entertainment make him the ideal partner at this key point in Premier’s growth."
Premier Music Group Creative Director Randall Poster said: “George and I have been working together for years. He loves movies and music as much as anyone I know, and brings that passion into every operation and project he takes on. George has produced some of my favorite records, the first two Black Crowes albums, the Jayhawks, many more. He’s been anchoring our West Coast operation for years and I couldn’t be more excited to have him join us in a more substantial way. He knows the whole team here since they started as interns and has been a constant resource and champion.”
George Drakoulias said, “I couldn’t be happier to be joining the Premier Music team. Randy and I have been running around together, working on movies and record projects for forever. He has been the most exquisite guide into the world of music supervision. I’ve come to rely on the support of the Premier team, Meghan Currier, Winslow Bright, Milena Erke, and Ian Herbert for years, since they were interns actually, and love and respect them all. Josh and I grew up together in the record business. Now finally a full-fledged member of the organization, I look forward to expanding Premier’s West Coast presence and working with my friends.”
More via Billboard:
After the Listen acquisition, Drakoulias’ deal marks Premier’s second use of its acquisition funding led by media investment firm MEP Capital.
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