Robert Santini Named SVP, Brand Partnerships and Ad Sync For Warner Records
Santini has spent the last four years as VP Brand Partnerships & Ad Sync
Whos Who in the Biz category interest
Warner Records has promoted Robert Santini to SVP, Brand Partnerships andamp; Ad Sync – as announced today by Claudia Butzky, EVP Brand Partnerships andamp; Sync.
Since joining the company in 2020, Santini has spent the last four years as VP Brand Partnerships andamp; Ad Sync. In this role, he deftly facilitated a series of award-winning campaigns. Under his watch, Warner Records joined forces with Roblox and the NFL for the first-of-its-kind Virtual Super Bowl Halftime Performance headlined by multiplatinum superstar Saweetie within the Metaverse. The latter notably received a CLIO Award and a Webby Award.
Among other highlights, he also cemented the collaboration between Mike Shinoda of Linkin Park and Meta for the launch of the Oculus 3 VR headset, and as part of a campaign with the San Francisco 49ers, Saweetie and P-Lo delivered a playoff anthem for the team entitled “Do It For The Bay.” Plus, he oversaw an all-encompassing strategic alliance with NBA2K for new music and content.
In recognition of his impact and successful track record, Billboard touted him on its 2024 Top Ballers List, citing him among “The Most Influential Execs, Athletes And Artists Melding Music And Sports.”
Butzky said: “Nobody understands the intersection between music, sports, and video games quite like Robert does. He recognizes the value of cross-collaboration and always identifies the potential to break ground early on. He constantly seeks out meaningful partnerships that reflect the artistry of our roster. It’s a credit to his experience, vision, work ethic, and ingenuity. I’m very happy to announce this much-deserved promotion as I know he’s going to continue to break down boundaries.”
Santini added: “It’s amazing working with Tom [Corson], Aaron [Bay-Schuck], Claudia, and the entire Warner Records staff. Everybody here makes you feel like anything is possible. It’s an environment where innovation is fostered and encouraged. We’re able to not just think outside of the box, but to really operate outside of it. I’m excited to continue working with the team and our roster of talented artists to build more incredible partnerships together.”
More Photos
More from Who's Who in the Biz
Who's Who in the Biz
Warner Music Group Announces Two Recorded Music Leadership Roles
Eric Wong Named President of East West Records & Head of Global A&R, Recorded Music
Jessica Keeley-Carter Appointed Chief Marketing Officer, Recorded Music
Who's Who in the Biz
Bona Fide Live Announces Partnership with 3rd - Lindsley
Renowned Nashville independent venue signs with Bona Fide Live to program diverse and vibrant live music performances
Who's Who in the Biz
Gregg Nadel Joins Cris Lacy as Co-Chair - Co-President of Warner Music Nashville
He will work alongside Cris Lacy, who has been co-head of WMN for the past two years and marks her 20th anniversary with the company next year
Who's Who in the Biz
Oscar Scivier Joins Warner Music’s A-R Team in Asia
Scivier will be based in Hong Kong and work closely with the regional management team to develop innovative A&R strategies that align with the company’s global vision.
Who's Who in the Biz
Island Records Names Austin Jenkins, Vice President, A-R
In his new role, Jenkins will continue leading Island's Nashville operations, including identifying, signing and cultivating talent for the label
Newsletter Signup