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Universal Music Singapore (UMS) has announced that experienced industry executive, Simon Jerome Nasser, has been appointed to the position of MD, Universal Music Singapore and Head of Live, Southeast Asia, effective immediately.

As a core member of the regional executive team, he will oversee Universal Music Group’s (UMG) operations within Singapore, leading and developing domestic and international activity within the market. He will be based within UMG’s regional office in Singapore and report to Calvin Wong, CEO Universal Music Southeast Asia andamp; Sr. VP, Asia. At the same time, he will be responsible for UMG’s live activity across the region in the newly created position of Head of Live, Southeast Asia and will work closely with UMG’s Global VP, Live Events, Jimmi Riise to expand and develop strategic live opportunities for UMG’s domestic and international talent, labels and partners within the region.

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With over three decades of industry experience in the region, Nasser comes to UMG from Warner Music Group (WMG), where he served as Managing Director, Singapore from 2015 to 2020, having started at the company in 2004. At WMG, Nasser achieved great success in discovering, developing and breaking both domestic and international talent within Singapore and the wider Southeast Asia region, most recently with Jasmine Sokko, who won Best Southeast Asia Act at the 2019 MTV Europe Awards, a first for an artist from Singapore.

On the live front, Nasser has helped promote successful tours and shows in recent years within SEA for domestic and international artists such as Kylie Minogue, Josh Groban, fun., Corrinne May, Derrick Hoh, Anne–Marie, The Click Five, YouTube Stars and MLTR among others. A longstanding champion of industry rights within Singapore and the wider region, Nasser is the current Chairman of RIAS (Recording Industry Association Singapore), MRSS (Music Rights Singapore) and RIPS (Recording Industry Performance Singapore).

In making the announcement, Calvin Wong said, “I am excited for Simon to join me in Singapore and to help us to build an exciting future for UMG across the region. His skillset is unparalleled in the market, his passion is infectious and his track record at breaking artists locally is second to none. I am sure his legacy will continue to shine in his new role.”

Simon Jerome Nasser said, “I am excited to join the team UMG here in Singapore and SEA. Music has been and will always be my big passion in life. It is a privilege and blessing to now be part of UMG, the global industry leader and the market–leader here in Singapore. I’m humbled to be given this opportunity to work within a team of incredible leaders and amazing artists to embrace my passion and love for music, a DNA for life. Over the coming months and years, we will focus on developing our domestic artists and labels, nurturing their creative vision in order to help them reach new audiences across the region and globally, whilst identifying and creating exciting growth opportunities for Universal Music Singapore. The current live landscape in SEA allows us to help artists, partners and brands curate personalized, innovative and valuable experiences and performances that will embrace the digital space, live streaming and of course, public live events as they become more frequent again in the years to come.”